Where we come from
Marketing and advertising have been our hunting grounds from day one. One of our first advertising-related assignments was a series of IBM ads we did for GGK, a 1980s advertising powerhouse from Düsseldorf, best remembered for its hall-of-fame ad “SchreIBMaschine”.
We have been fortunate to work with a number of creative powerhouses, starting with such formative influences as GGK Düsseldorf and HSR&S (Daimler and Nikon), through Springer & Jacoby, Jung von Matt, Heimat, Philipp und Keuntje, Ogilvy & Mather and BBDO all the way to thjnk. So when people ask whether translators can be creative, our answer is: “Ours are!”
“BMPwriters are first and foremost passionate, gifted, non-streamlined, pigheaded creatives who are supreme masters of their craft.”
What we do for agencies
Agencies come to us with different kinds of work. The table maps our services to the types of agency that typically need them.
| Agency | Topics from our range of services | More |
|---|---|---|
| Advertising and creative agencies | corporate slogans and campaign taglines, headlines, print ads, brand films, customer magazines, copywriting, naming | Marketing, Transcreation |
| Agencies running naming and campaign projects | cultural checks of slogans, product names, nomenclatures and creative concepts, pre-evaluation of effectiveness through microsurveys | Cultural Check, Brand name and tagline check |
| PR, strategic and financial communications agencies | M&A transactions, crisis, CEO and strategy communications, change management, annual reports, CSR | IR/PR, M&A, ad hoc and crisis communications, Annual report translation |
Strategic and financial communications agencies get a special mention on our Why BMP page: they have “placed their trust in us throughout major M&A transactions, crisis management, CEO communications, the digital transformation process and other mission-critical situations.”
“Burton Münch & Partners are a sound investment in international M&A projects: there’s no other team of translators that so expertly gets to the heart of highly complex subject matter, renders politically sensitive wordings with such unfailing accuracy and an eye for the finer points, and time and again strikes the perfect chord with so much panache.”
How we work with agencies
Creative teams. Adaptation experts, copywriters and copy editors. We hand-pick each team from mother-tongue experts to suit the product, medium and cultural group.
Same teams. We assign the same teams to each client, which ensures rigorous consistency in terms of writing style and content.
Speed. Working nights and weekends isn’t off limits if that’s when our clients need us, and our network covers several time zones.
Confidentiality. We work with texts, ideas and information long before they reach the market. Files go back and forth by encrypted email or via uploads and downloads with SSL encryption.
Advice. “Adaptation is only as good as the advice that comes with it.” If an idea is already old hat in the target market, or the audience expects a different tone of voice, we say so.
Our How we work page describes the process from brief to final copy.
What agencies say
“Burton Münch & Partners are a surefire investment: a high-caliber portfolio of adaptation services, both in the depth of their knowledge of and insight into our clients’ areas of business as well as the skill with which they handle a broad range of text genres, from catchy headlines to scientific studies.”
“Burton Münch & Partners don’t just translate words, they transfer ideas. Which makes them the perfect partners for our international business.”
Agencies on our client list
Under communications, creative, PR and advertising agencies, our client list has 70 entries, among them BBDO, Brunswick Group, DDB, Deekeling Arndt Advisors, GGK Düsseldorf, Grabarz, GREY, Havas, Hering Schuppener Consulting, HSR&S, Jung von Matt, Ketchum Pleon, KNSK, Leagas Delaney, Leo Burnett, McCann, Ogilvy, Publicis, Razorfish, Scholz & Friends, Serviceplan, SinnerSchrader, Springer & Jacoby, TBWA, thjnk and Weber Shandwick. You will find the full list in our Showcase.
Frequently asked questions
Ours are! Marketing and advertising have been our hunting grounds from day one, and we’ve learned quite a lot from the masters of the trade, from GGK Düsseldorf all the way to thjnk.
Creative teams of adaptation experts, copywriters and copy editors. We hand-pick them from mother-tongue experts to suit the product, medium and cultural group, and we assign the same teams to each client.
Yes. Working nights and weekends isn’t off limits if that’s when our clients need us, and our network covers several time zones.
Yes. M&A transactions, crisis and CEO communications are part of our IR/PR work, and strategic and financial communications agencies have placed their trust in us for many years. Our client list includes Hering Schuppener Consulting, Brunswick Group and Deekeling Arndt Advisors, among others.
Yes. In our Cultural Check, we probe corporate slogans, campaign taglines, product names, nomenclatures and creative concepts for cultural compatibility and impact, with microsurveys in the target market if needed.
We treat data confidentiality with the seriousness it deserves. Files go back and forth by encrypted email or via uploads and downloads with SSL encryption.