关于澳新音乐、中国美猴王和家庭收入统计:自在生活。

延伸阅读

  • 关于口号改写、本地化与文化审核的文章,以德语和英语撰写。 博客

  • 介绍视频:孩子们用不同的语言模仿公鸡的叫声,说明全球传播为何必须贴近本地。 观看视频

文章与资讯

Coca-Cola’s culturally sensitive branding in China was an early stroke of genius. With a name that did justice to the iconographic language and the local naming conventions, they struck a clever chord with their target group. “Keka Kola” or “happy belly, happy mind” proved a great marketing success. Many years later, rival Pepsi Cola Company impresses the Spanish-speaking world with a TV ad that’s as smart as it is entertaining. PESI (typo intended) imbues its global branding with a strong local touch, thereby shedding any foreignness. Enjoy! 点击查看: Coca-Cola and Pepsi: culturally sensitive branding (在新标签页中打开)

冰块上一罐挂满水珠的百事可乐
《CIA World Factbook》封面,背景为地球

Wie ist das Verhältnis von chinesischen Männern zu Frauen in der Gruppe der 25- bis 54-Jährigen? Wo bekomme ich die Flagge der Virgin Islands her? Das World Factbook bietet wichtige Fakten für Menschen und Unternehmen, die grenzüberschreitend unterwegs sind. 点击查看: Das World Factbook (在新标签页中打开)