The answer is yes.
What’s the question?
“The answer is yes. What’s the question?” That’s certainly our mantra when it comes to working with you and keeping you coming back for more. But in case there’s something puzzling about what we do, how we do it and what you can expect from us, we hope these answers will be helpful. Still want to know more? Just ask.
Why should I entrust my text to BMP?
Because we bring chutzpah, meticulousness and our love of writing to each adaptation we handle. And we want your campaign to get results internationally as much as you do.
In the US, for example, cars are often seen as a symbol of freedom. But in Germany they’re a carefully considered investment. And in China they are mainly status symbols.
Even if the differences in terms of brand personality, market and product positioning might be subtle, we still need to be aware of them. Because at the end of the day, they can make or break your ad.
How do you make your clients’ lives easier?
By taking care of all the steps in the process. You just send us your content and, if possible, the same background information/brief you already have on hand from your original content-creation process. We handle the rest, including research, cultural filters, proofing and coordination.
And our clients can rest assured knowing we will always meet or exceed their expectations.
Is an adaptation more expensive than a translation?
Corporate communications call for powerful writing, not translations. That means we don’t help our clients by offering the lowest price. We help them by delivering the maximum communicative impact. Getting our clients’ messages across effectively in what are often their most vital markets is a target we spare no effort to hit.
Brainstorming sessions, a series of revision loops, intercultural filters—that’s all part of our success formula. Not to mention the years we’ve spent building up teams of seasoned adaptation experts in the markets our clients move in.
That’s why a spot-on adaptation isn’t a luxury. It’s an investment that gets your foot in the door.
Do you also work for SMEs?
Sure. In fact, we do for small and medium-sized companies what many international networks do for big corporations: offer creative input, test strategies for international effectiveness, write copy, create slogans, conduct microsurveys, and deliver other services usually only provided by an advertising agency.
How do you ensure consistency for each client/brand?
By assigning the same teams to each client, which ensures rigorous consistency in terms of writing style and content.